Consumer Behavior and Marketing Factors Influencing...

Consumer Behavior Marketing In their process of goods and services consumption customers are influenced by different factors that marketers study in order to satisfy customer’s needs. This research made on consumer behavior is important for companies in order to successfully establish their marketing plan, to sell their products or services and also to establish a good relationship with customers. In this paper work the three factors that were chosen to describe the impact on consumer behavior and on marketer’s decisions are family, age and ethnicity. Before explaining the impact that the three factors have it is important to understand what consumer behavior is and how it relates to marketer’s decisions. According to Solomon(2010,†¦show more content†¦The second factor that influences consumer’s behavior it is the age. A consumers needs change through life because its lifestyle, and values he stands for changes. People react different at different ages but consumers that have the same age share almost the same values, lifestyles, desires, and ways of behaving which helps marketers to classify them in specific target markets.(Mowen and Minor, 2001, p. 287) According to their age consumers have been segmented in teenagers and Generation Y, Generation X, Baby Boomers and elderly. The first category consists of people between 14 and 18 years old and they have a great influence on what is purchased in their family because this generation has parents that have careers to pursuit or they are single parents so they tend to buy for themselves. They use social networks and text messages as a way of communicating with their friends about the brands they buy.(Hoyer and Macinnis, 2010, p.301) They are an important market for companies because it is expected that they reach in U.S. a number of 30 million by 2015 with a purchasing power of $108 billion. Marketers take advantage of their brand loyalty offering them more and more products like RosePink cosmetics and Cover Girl that produces cosmetics for this generation, but also McDonald’s targets this market. (Hoyer and Macinnis, 2010, p.303) The next category is Generation X is represented by consumers between 18 and 29 years old. In Europe their number is over 30 million andShow MoreRelatedMarketing Research Topics1249 Words   |  5 PagesImportant Topics for Projects in Marketing Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interestingRead MoreFactors Influencing The Buying Decision Process1269 Words   |  6 Pages6. What is the role of emotions in the Buying Decision Process. What are the other major influences on consumer behavior? Describe them. Ch. 6, Session #3 Handout There are 3 types of factors influencing on consumer behavior: cultural factors, social factors, and personal factors. 1) Cultural factors consists a consumer’s culture, subculture and social class. These factors are usually innate in our values and decision activities. Sub-cultures are a society is included of several cultures which peopleRead MoreEthel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success1026 Words   |  5 PagesEthel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success 10/25/2011 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. 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As one analyzes data collected from consumer purchases or data gleaned from surveying shoppers and consumers, that data can potentially lead to information for building strategies aimed at: †¢ Changes to the ‘Marketing Mix’ †¢ Initiating initial interest for a product or service †¢ Progressing shopping to purchasing †¢Read MoreMarketing Plan For The Sonic 10001359 Words   |  6 PagesIntroduction Sonic’s marketing plan identifies two consumer and three business markets for the sale of its Sonic 1000, a new state-of-the-art multimedia smartphone. The consumer markets consist of professionals and students; corporate users, entrepreneurs, and medical users are the business markets. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. It furnishes multifunction within one device instead of multipleRead MoreEssay about Goodwill Industries1092 Words   |  5 Pagesï » ¿Ron Fernando Marketing Principles Assignment # 1 Goodwill Industries 1. Describe the three customer types mentioned in the video. What is each customer type looking for when they shop at Goodwill? What is most important to each customer type? The video mentioned 3 specific clientele for Goodwill Industries. The fashion shoppers, the bargain hunters, and the resellers. The Fashion Shoppers are most likely the frequent customers of Goodwill boutiques. Goodwill boutiques sells high end productsRead MoreThe Effect Of Emotions On Consumer Behavior1235 Words   |  5 Pages 6. What is the role of emotions in the Buying Decision Process. What are the other major influences on consumer behavior? Describe them. Ch. 6, Session #3 Handout We can identify buyer decision processes as decision making processes that are managed by buyers in regard to a possible market business deal before, during, and after the purchase of a product or service. Now, let’s take a look at a role of emotions in the buying decision process. The evidence of the role of emotions in decision makingRead MoreConsumer Behavior : Samsung Curved Smart Tv Product1225 Words   |  5 PagesConsumer Behavior: Samsung Curved Smart TV Product Samsung is regarded as one of the most innovative and successful companies in the Information Technology industry because of its production of high-quality technological products that are affordable to many customers across the globe, especially in developing countries. The company has achieved tremendous success through the production of diverse technological products based on market needs and consumer demand. As part of its objective of maintainingRead MoreEco-Label1336 Words   |  6 PagesECO-LABELS IMPACT CONSUMER BEHAVIOR Rumaizah Abd Aziz Faculty of Business Management, UiTM Kedah Abstracts Purpose – The objective of this paper is to determine the impact of consumer behavior through the eco-label products of marketing. Methodology – This paper reviews consumer behavior and advertising to identify how consumers are persuaded to greener product label. The information are collected through journal reading, and searching from website. Keywords – Consumer behavior, green advertisingRead MoreDeconstruction of Literature Matrix1108 Words   |  5 PagesContemporary Issues in Marketing Deconstruction of Literature Matrix Introduction This comparison matrix comprises three articles which focus on data analysis in social media marketing. 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Corporal Punishment and the Damages of Spanking on Children Free Essays

?CORPORAL PUNISHMENT AND THE DAMAGES OF SPANKING ON CHILDREN You have probably heard the expression, â€Å"spare the rod, and spoil the child. † Do you agree with it? Perhaps you were spanked as a kid. Was it appropriate? Some people see spanking as an outdated method of punishment or even child abuse, while others view a swat on the bottom as a parent’s prerogative. We will write a custom essay sample on Corporal Punishment and the Damages of Spanking on Children or any similar topic only for you Order Now People differ a lot on their views when it comes to administering corporal punishment on children. While some view it as being barbaric, some consider those who spare the rod and spoil the child to be sloppy in their tutorage of children. The basis for taking an exemption to the administration of corporal punishment on children might stem from legal, educational, medical, communal and even economic reasons. Where do we draw the line when it comes to disciplining our children? When considering if the administration of corporal punishment is good or wrong, some questions have to be initially answered. What can be referred to as corporal punishment? What precipitates corporal punishment? What effects can corporal punishment accomplished? Is the practice healthy in all and any ramifications? Are there noticeable differences in the lives of adults that were/were not subjected to corporal punishments? Based on these, should the practice be discouraged or continued? If these questions are successfully answered without bias or prejudice, the issue of if or if not corporal punishment administration on children will be laid to rest. Corporal punishment is the intentional infliction of pain on the human body for purposes of punishment or controlling behavior. It includes slapping, spanking, and forcing to stand for long periods of time; spanking involves hitting with the palm of the hand. Children often undergo some form of corporal punishment in response to punishment for flouting of rules, regulations or norms, failing grades, exhibition of unwholesome traits and so on. Quite agreeably, corporal punishments might have succeeded in curbing the delinquencies of juveniles in some cases. However, the effects are definitely short lived and results often in astronomical failures! Obedience to an authority out of love and respect is more sustainable as compared to obedience evoke from fear and dominion. It common situations in homes that children often tend to do what is not expected of them to do if there is an element of risk involved (corporal punishment and spanking in this case). If a parent patiently explains why using of a particular brand of drug might be helpful, the child respectfully obeys; however, in cases where threats are issued, intriguing human nature sets in and the rule is disobeyed! If restrictions are placed on the freedom of children without issuance of threats and physical abuse, but lovingness, patience and kindness is expended, the tendency to disobey is greatly reduced. Research have shown that people that end up being serial killers, rapist, drug dependents and who involve in all social vices are most times, the victims of physical abuse brought about by spanking (Gershoff , 2002). Children and people in general that are subjected to corporal punishment lack or have reduced empathy and human compassion for other people (Lopez, Bonenberger, Schneider, 2001). Any effect of corporal punishment is negative (American Academy of Pediatrics, 1998; Lytton, 1997; J. McCord, 1997; Straus, 1994a). Those who do not become bullies end up being timid and insipid people that have no control over their own minds. Such people do not know what it means to be loved, have self respect and to respect others. The only way they can communicate love is via pain and suffering (at least that is the way they were brought up), and that good and lessons can only be learnt or achieved through hardship, pain and suffering. As adults, they become the inflictor of pain because they have always being the recipient (Gershoff Bitensky, 2007). Furthermore, parents that practice corporal punishment are often times victims of corporal punishment when they were children. Why should the hate cycle continue? Being spanked is an emotional event. Adults often remember with crystal clarity times they were paddled or spanked as children. Many adults look back on corporal punishment in childhood with great anger and sadness. Sometimes people say, â€Å"I was spanked as a child, and I deserved it. † It is hard for us to believe that people who loved us would intentionally hurt us. We feel the need to excuse that hurt. Spanking often leave bruises, marks and wounds which sometimes may never heal or leave it trails. Medically, this is unacceptable. Bearing marks of manhandling often times results in emotion mess and immaturity, sporadic acts of wickedness, cowardice and lack of self assurance. Peers of children who are being spanked often tease and bully such. They cannot concentrate on their education both in school and at home. Adult survivors of abuse are subject to a substantial array of long term effects of their abuse. In Cruz and Essen (1994) a variety of effects are suggested including emotional roblems, behavioral problems, physical problems, sexual dysfunction problems and social problems. Psychological abuse of children has been described as the most ambiguous to define and yet maybe the most common type of abuse to be inflicted on children by parents. Legally, children have rights under the international human rights charter that are often contravened with the administration of corporal punishments. Can those who carry out corporal punishment set their actions within the confines of the law? Most sadly, no! Studies show that even a few instances of being hit as children are associated with more depressive symptoms as adults (Strauss, 1994, Strassberg, Dodge, Pettit Bates, 1994). A landmark meta-analysis of 88 corporal punishment research studies of over six decades showed that corporal punishment of children was associated with negative outcomes including increased delinquent and antisocial behavior, increased risk of child abuse and spousal abuse, increased risk of child aggression and adult aggression, decreased child mental health and decreased adult mental health (Gershoff, 2002). While most of us who were spanked turned out OK, it is likely that not being spanked would have helped us turn out to be healthier. It is important to note that corporal punishment is not the only form of correcting undesirable traits in children (Day and Roberts, 1983; Roberts and Powell, 1990). Often times, parent/guardian and children relationship are at best frosty when incidences of child spanking and corporal punishment are melted out. Love and respect fosters better relationship and communal existence, than fear and domination, which is the product of spanking. Children find it easier to deal with daily problems in a mature manner, and they grow up to be responsible and law abiding adults. Even in most species of animals, biting and kicking is absent between offspring and parents, yet communion in such class is excellent; obedience to the call of a parent, following hierarchy and abiding within existing norms and social standings are respected. Should not human parents show some intelligence superior to animal parents? The society has nothing to lose and everything to gain if spanking is abolished. In the absence of corporal punishment, the society thrives happily on the reduction in crimes of juveniles, adult sociopaths and other child abuse related problems. Also, it makes the society saner and more civilized. For instance, children that are continually subjected to corporal punishment see no issue with picking up a fight, being bullies and destructive agents. They often seek companionship with people of their like minds, resulting in the proliferation of delinquent gangs, whose sole end results are vices such as drugs dealing, rape, stealing and robbery, wanton destruction and creating public unrest. An end to spanking and corporal punishment will see an end to a lot of the unnecessary evil crimes being perpetuated in our society. REFERENCES American Academy of Pediatrics. (1998). Guidance for effective discipline. Pediatrics, 101, 723–728. Day, D. E. , Roberts, M. W. (1983). An analysis of the physical punishment component of a parent-training program. Journal of Abnormal Child Psychology, 11, 141–152. Gershoff, E. T. (2002). Corporal Punishments by parents and Associated Child Behaviors and Experiences: A Meta-Analytic and Theoretical Review. The American Psychological Association. Psychological Bulletin, Vol. 128, No. 4, 539-579. Gershoff, E. T Bitensky, S. H. (2007). The Case against the Corporal Punishment of Children: Converging Evidence from Social Science Research and International Human Rights Law and Implications for U. S. Public Policy. The American Psychological Association. Psychological, Public Policy and Law. Vol. 13, No. 4, 231-272. Lopez, N. L. , Bonenberger, J. L. , Schneider, H. G. (2001). Parental disciplinary history, current levels of empathy, and moral reasoning in young adults. North American Journal of Psychology, 3, 193–204. Lytton, H. (1997). Physical punishment is a problem, whether conduct disorder is endogenous or not. Psychological Inquiry, 8, 211–214. McCord, J. (1997). On discipline. Psychological Inquiry, 8, 215–217. Roberts, M. W. , Powers, S. W. (1990). Adjusting chair timeout enforcement procedures for oppositional children. Behavior Therapy, 21, 257–271. Straus, M. A. (1994a). Beating the devil out of them: Corporal punishment in American families. New York: Lexington Books. How to cite Corporal Punishment and the Damages of Spanking on Children, Papers

Sleeping Disorders Essay Example For Students

Sleeping Disorders Essay Sleeping DisordersI am going to start by telling you what a sleeping disorder is. Asleeping disorder is a problem that affects something to do with sleep. Not allsleeping disorders have symptoms that are obvious to a person or their familyand friends, here are some common sleep disorders. Insomnia Sleep Apnea Narcolepsy Restless Leg Syndrome Parasomnia Bruxism Jet Lag ShiftworkI will be discussing the sleeping disorders listed above and whatsymptoms they can cause. Insomnia is a chronic sleeping disorder in which it is very difficult tostart and continue sleeping. One of the other symptoms of insomnia that is mostrecognized is waking up repeatedly in the middle of the night. Lack of sleepleads to two other things, daytime fatigue and restlessness. These are bad onthe job and at school while doing tests or other important work. The amount of sleep that each person needs to feel alert during the dayvaries. If you have a night of sleep which is much less than the amount ofsleep you need, then you will more than likely feel quite sleepy the next day. Thirty-three percent of adults in America have a case of insomnia at least oncein their life. Most cases only last one or two nights, but insomnia cancontinue for weeks or possibly even months. There have only been three standard types of insomnia that have beenidentified by doctors. They are as follows: Transient insomnia is considered a few sleepless nights that is usuallybrought on by stress, excitement, or environmental changes. A person could havetrouble sleeping the evening before a big meeting or shortly after a breakup ora fight with his girlfriend. Short-term insomnia is usually two or threeweeks of poor sleep caused by continual stress at work or at home, as well asmedical and psychiatric illnesses. Eliminating the source of the stress usuallytakes care of the irregular sleep patterns Chronic insomnia is consideredpoor sleep that lasts two weeks or longer. It can possibly be related tomedical, behavioral, or psychiatric problems. Usually poor sleep leads todecreased feelings of well-being. Chronic insomnia can usually recur. If difficulty sleeping was the only problem with insomnia, then itwouldnt be so bad. Some of the other problems it can cause is anxiety innoticeably impaired concentration and memory. To keep episodes of insomnia at aminimum, sleep specialists recumbent practicing good sleep hygiene. There is another sleeping disorder called Sleep Apnea. Sleep Apnea isnot really problems with going to sleep, it is more dealing with problems whileyou are sleeping. Some of the symptoms of sleep apnea include loud or irregular snoring excessive daytime sleepiness repeated nightlyarousals non-refreshing sleep morning headache nightly periodic absentbreathingLoud snoring at night can be more than just a nuisance. It can actuallysignal to you that something could be wrong with breathing during sleep.Inmost cases, there are no serious medical consequences associated with snoring. But for about 20 million Americans, this loud, habitual snoring can indicate alife-threatening disorder know as sleep apnea. An apnea is actually a lack ofbreath. For most people during sleep, it is normal for the breathing muscles torelax. The problem is, for some people, excessive muscle relaxation occurswhich disrupts breathing. Disordered breathing during sleep also can occur ifthe brain stops sending the needed messages to the breathing muscles. In eithercase, the presence of apnea should be taken seriously. .u19a63673984302943a2733ebc78b8dfc , .u19a63673984302943a2733ebc78b8dfc .postImageUrl , .u19a63673984302943a2733ebc78b8dfc .centered-text-area { min-height: 80px; position: relative; } .u19a63673984302943a2733ebc78b8dfc , .u19a63673984302943a2733ebc78b8dfc:hover , .u19a63673984302943a2733ebc78b8dfc:visited , .u19a63673984302943a2733ebc78b8dfc:active { border:0!important; } .u19a63673984302943a2733ebc78b8dfc .clearfix:after { content: ""; display: table; clear: both; } .u19a63673984302943a2733ebc78b8dfc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u19a63673984302943a2733ebc78b8dfc:active , .u19a63673984302943a2733ebc78b8dfc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u19a63673984302943a2733ebc78b8dfc .centered-text-area { width: 100%; position: relative ; } .u19a63673984302943a2733ebc78b8dfc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u19a63673984302943a2733ebc78b8dfc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u19a63673984302943a2733ebc78b8dfc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u19a63673984302943a2733ebc78b8dfc:hover .ctaButton { background-color: #34495E!important; } .u19a63673984302943a2733ebc78b8dfc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u19a63673984302943a2733ebc78b8dfc .u19a63673984302943a2733ebc78b8dfc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u19a63673984302943a2733ebc78b8dfc:after { content: ""; display: block; clear: both; } READ: The Hound of the Baskervilles Argumentative EssaySleep apnea is more common in middle-aged men and overweight people. People with sleep apnea often complain of insomnia or excessive daytimesleepiness. Waking up with headaches is another symptom of sleep apnea. So isimpaired memory and concentration. Problems arising from sleep apnea caninclude heart and lung disease, and can also cause heart failure in severe cases. There are three typical forms of sleep apnea, with varying degrees ofrespiratory movements. Obstructive Apnea is the most common and severe form. It is associated withan upper airway obstruction and a loss of airflow even though the respiratorymuscles are active. When muscles of the soft palate at the base of the tongueand uvula relax and sag, the block the airway and cause loud, labored breathing. When breathing stops, pressure builds up until the sleeper lets out a gasp forair. Each gasp causes a mini-awakening. People with obstructive apnea can stopbreathing for 10 seconds or more, several hundred times